You ever find yourself scrolling through IG or binging a resource about marketing that was supposed to be helpful, but it only left you feeling like your list just got 10 items longer?
More is more. That’s what every sign seems to be pointing to.
Email lists. Reels/TikTok. Facebook ads. Pinterest. And don’t even get me started on blogging or YouTube.
And then you create a constant slew of content to post on each of these platforms to stay “relevant” and be engaging to beat that terror of an algorithm. - yet all that work doesn't really lead to actual clients and so you begin the cycle all over again. It’s exhausting.
If only there were a way to know what marketing is best for you [and your clients] and say no to everything else. Confidently saying: “this is what works for me” and move on.
What if you could have a practical system that played to your strengths online, connected with the right clients and spread the renown of your brand all while fitting into your already full lifestyle?
the brand plan
introducing
A 6-week group coaching-like program that meshes heart with strategy to create a repeatable system that actually makes sense for your business [and clients].
Plus a framework designed intentionally to aid you in building a brand so distinct that it influences everything you do in business, but especially marketing.
join the waitlist
you started with a purpose? an idea of how things could go & what you could do
AND with an intent to do something other than solely work 24/7, right?
But somewhere in the middle of building it, things just got a bit messy & haven't quite gone as planned.
You haven't given up though.
You've binged every tutorial and digital guide you could get your hands on.
Scrolled through countless social feeds of experts & educators.
Even got down and dirty with a notepad and a pen to attempt to put words to the very things that make you distinct as a business.
But, nothing stuck.
So, you kept trudging along.
Constantly creating content to keep up with that monster of an algorithm, hoping the right clients would stumble upon your work if you kept up with the features that IG threw their way, and kissing goodbye precious hours of your time to market & promote a brand that you didn’t quite feel 100% comfortable wearing in the first place.
lemme guess
Been doing all the things that experts have told you to but still feel like you just can’t “get it right”
Exhausted by constantly creating content that gets lost in the void
Keeping up with the newest trends only to realize that doing the next big thing has you on a hamster wheel of pleasing people who don't even buy from you
Never feeling 100% comfortable & confident in your own skin as a business owner
JOIN THE WAITLIST
any of these sound familiar?
It’s NOT a logo, color palette or a new website.
And isn't only a course I’m handing you & saying “now go it alone”
This IS a roadmap to unearthing your business’s actual identity (definition of a brand right there) and how to leverage that through an overarching brand and marketing strategy.
In The Brand Plan we focus on understanding the WHAT and WHY of your brand so that you’ll then have a firm foundation to build a sustainable marketing system from.
One that plays to your strengths and cultivates genuine, repeatable conversations around your biz that build trust with your ideal clients and ultimately lead to sales.
This isn’t just another content calendar.
believe me
WHAT'S INCLUDED IN THE BRAND PLAN?
- 2 Cohort Zoom Calls (+ bonus send off!)
- One 1-1 Call with Rachael
- Voxer Office Hours
+ Voxer Group for Masterminding and Community
- 2 Educational Companion Guides
- In-depth Brand Questionnaire
- Marketing Workbook
30 Day Action Guide
- [YOUR] BRAND PLAN (HOUSED IN A CANVA TEMPLATE)
+ A cohort with 3 OTHER BIZ OWNERS TO WALK THROUGH IT ALL WITH YOU
the nitty gritty here
JOIN THE WAITLIST
- hannah
“I feel like I’m more connected to my business now than ever before”
I’ve been a brand photographer for two solid years now. Obsessed with branding itself for even longer than that. And have found myself in so many conversations with both clients and friends over that period of time which kind of traced the same line - “I just can’t seem to figure it out. . .”
And they weren't alone in that either.
I'd traced the same line through my business for years before finally settling on a brand that I could fully embrace as my own.
It wasn't until I walked through the exact framework I teach in The Brand Plan that I could 100% wear my brand with confidence & thus reach for the stars in my business.
Never underestimate the power of understanding your purpose.
In TBP, I'll walk you through a series of questions to unearth that as well as all the other foundational elements of a strong brand.
Not only that, you'll gain the tools for putting that brand into action through a sustainable approach to marketing that plays to your strengths & brings more of your target audience knocking at your door.
I'M RACHAEL
put your name on the waitlist
meet your brand plan guide
Here’s how TBP works
step one
start it Off with the Brand Strategy Cohort Call
Access opens to Brand Questionnaire & Companion Guide
step two:
Cohort Call #2 - Marketing Strategy
step three:
STARTING THE WEEK OF MARCH 7 & GOING THROUGH APRIL 8
Call One is all about brand strategy - learning what it is & beginning to unearth your's. And by brand strategy I mean your: why/purpose, values, target audience, strengths, messaging & voice
unearthing a brand starts by digging deep. you'll walk through a series of questions that'll begin to put words to what your brand is. - & the companion guide is full of best practices & tips for if/when you get stuck
I'll break down just how to create a marketing system that aids you in reaching your goals - without spending all your energy on social media.
Access Opens to marketing Workbook & Companion Guide
step four:
The workbook guides you through how to set a vision in your business & work backwards to curate a rhythm of marketing that works for your lifestyle & still brings in the clients you want to reach.
1-1 Call with Rachael
step five:
[each member gets one] - to work through all the both strategies & action plan. And together we'll connect the dots and pull together the finishing content of your Brand Plan
Final Send Off with your TBP Cohort
step six:
at the end of all this, we're going to celebrate! This final call will be our last hoorah as a group to affirm how far you've come & where you're headed next.
YOUR Brand Plan
final result
a Canva template to house your brand new, refined brand & marketing strategy
It starts with unearthing your brand's foundation - the inward stuff. Like your purpose, values, strengths, etc.
Then you'll define who your target audience really is and discover just how your brand can speak to them and create genuine, repeatable conversations that build trust and ultimately lead to sales which = more revenue,
Once that's set, we’ll dive into what a manageable marketing strategy actually looks like. We’re ditching the hustle mentality here to replace it with rhythms.
Rhythms begin with the base of cornerstone content your business needs to create in order to grow. Then work backward from there. These rhythms can ebb and flow with time, but the main aim is to give you a benchmark to achieve rather than a hard fast goal to fail or succeed at.
The best part? They're flexible according to the load of your current season of life & business.
The amount of places & things we can go or do to market our businesses online is endless.
Choosing from that list? Well it feels like selecting a meal off of a menu that has too many options - anxiety-ridden and overwhelming.
We’ll extract feelings right out of that decision making process by taking your unique strengths [that you identified in the brand part] and then walking through a process to discover how you can infuse those right in to your marketing strategy - ie. identifying the platforms where you & your business will naturally stand out.
Once all that work is done, you'll get an action guide to put it all right into practice - because figuring these things out is only half the battle, ammiright?
tbp is a permission slip to know your brand & audience well & use that to confidently create a marketing system that works.
one that Says no to the constant hustle and still brings in the right type of clients.
that's a lot of words, i know. In its simplest form:
GET ON THE WAITLIST
An understanding of what your business's purpose (why) truly is & HOW that influences what you do in business/marketing
Knowing WHAT makes your business different from all others & HOW to articulate that to attract the right type of clients
A new approach to marketing that plays to your unique strengths & doesn't solely consist of social media
An actual marketing system (plan) to implement in your business right away that'll empower you to show up consistently & effectively
Confidence in knowing your brand's story & how to invite others to be a part of it
YOUR Brand Plan - a document that details out your Brand's Strategy (purpose, values, strengths, target audience, messaging, voice, etc.) + your customized approach to Marketing that is directly influenced by your brand.
join the waitlist
what you'll walk away with:
- kasannah
"My clients can more easily discover what I am about, what I do, how and why. I'm also more able to show them and describe it to them."
payment plan
option one
3 payments of
$300
all up front
option two
$897
get on that waitlist
the investment
one time payment of
the brand plan
select the plan that works for you
