Here you'll find the practical tips and strategies to aid you in growing a strong brand and a profitable, yet sustainable business!
On a recent interview for her Behind the Business series on YouTube, my friend Manali asked this question: “What would you say are the 3 main pillars in a strong brand & presence?” – the episode just dropped if you want to tune into the entire conversation! But, you might be surprised by the answer […]
So, I’m going to go ahead and rip off the bandaid here – You need to be marketing your business in more places than just Instagram in order to have sustainable success. The platform is incredible for cultivating a warm audience and a community around your brand. And that’s why we’re not completely throwing it […]
A year ago November, I stepped into the identity of brand photography and, what we call in the business realm, a pivot. See. I love being a photographer. Always have. Yet, the long hours of editing and weekends/evenings filled with shoots didn’t quite align with my original intent in starting this business. The mantra I […]
Summing up a year tends to seem insurmountable in words alone. So, this blog entry is an attempt to couple words with photos to give you a good idea of all that 2021 was and why I consider it to be the year I really gained perspective. 2021, you were an interesting one. You’ll be […]
I’ve been up close and personal with this brand for a long time! Marci is one of my close friends and I’ve loved getting to see Revival Hair & Company morph and shape throughout the years! This season of her business is one of the most exciting and the dreams the Lord has put in […]
A lifestyle brand photo session with this husband and wife photography team in an all white, natural light studio! Mercy! What a way to spend an afternoon! Brand sessions are beginning to fill up my calendar for this winter and I’m not mad about it! I’ve come to realize that, along with weddings, I love […]
One thing I’ve learned is that not all education events are created equal. And they’re not all for me. But let me tell ya, there hasn’t been one. Not one event or course or anything where Katelyn James was educating that I left disappointed. Last Tuesday, I got to sit in a room of 400 […]
I’ve always been an advocate for learning and education. Ever since I started my business, I’ve kind of lived with the mantra of “why buy fancy gear if I don’t know how to use it?”. That’s served me pretty well. I’ve taken multiple online courses and workshops that have taught me all I know, from […]
The day is here! It’s finally time to reveal the new brand and website I’ve been working on for the past few months! Y’all! I couldn’t be more excited to share this new chapter in my journey with y’all! So, let me officially welcome you to the NEW Rachael Leigh website, brand and blog! I […]
Are brand photos YOUR next best step?